How to Be a Successful Content Creator in 2022 and beyond

Do you want to learn how to be a successful content creator in 2022?

The creator economy has exploded in the last few years. It’s currently worth over $100 billion, and shows no signs of slowing down. While that number might make you want to quit your day job immediately and start churning out even more content, there are a few very important things you should know to be a successful content creator.

Here at CRREO, we are dedicated to discovering what makes a successful content creator. We conducted thorough research into the content creator economy and gathered insights from very successful creators to bring you the following information:

5 Qualities of a Successful Content Creator

Understanding the qualities of a successful content creator will help you take your career to new heights. While there is still plenty of room for more viral creators, our research tells us that it’s getting harder and harder to break through the crowd. Sadly, producing amazing content is no longer enough to be a successful and growing creator. You can rise to the top by utilizing the same support systems as today’s most successful creators.

Sadly, producing amazing content is no longer enough to be a successful and growing creator.

Funding and monetization

Our research tells us that less than 4% of creators can afford to make content creation their full-time job. And over 97% of YouTube creators earn below the 2022 U.S. poverty line of $13,590.

Therefore, you must invest into building revenue streams that are collectively strong enough to support your transition to a full time creator and allow you to invest into more advanced content, new channels, or even products and services for your fans. Having multiple revenue streams (monetized content, affiliate sales, membership fees, brand sponsorship, etc.) will ensure that you have funds to power your growth.

Participation from fans

Every content creator needs dedicated followers – fans, in other words. And while research shows that 92% of creators engage with fanbase “all the time” or “frequently”, the reality is that 70% of YouTube content is delivered to fans by the algorithm. Most of content sharing platforms give very little opportunity for creators to build and own their community.

Instead of growing audiences and viewership, successful creators focus on building dedicated communities and direct relationships with their super fans. Top creators lean on their super fans to help power their growth.

Instead of growing viewership, successful creators focus on building direct relationships with their super fans.

Brand sponsorship

Brand deals are one of the best tools in any creator’s arsenal! Our research found that successful creators brought in 10 times higher earnings per 1,000 views from brand sponsors vs. ads. However, only one-third of creators currently rely on brand deals as the main source of their income. Partnering with brands that align with your brand will open you up to many new opportunities – for you and your fans.

Business building

Taking a lesson from top creators, you must act like you’re building a media business. This means that you’ll have to brush up on some business basics! Setting and achieving goals, building a team, entrepreneurial mindset for the start. Systematically exploring new opportunities comes next – new media, alternative distribution channels, physical merchandise, digital art, industry partnerships, or others. These are all important building blocks to a successful business.

Growth insights and coaching

No one ever finds success all by themselves. Yet, in our research, less than 2% of creators get comprehensive growth data, recommendations, and coaching! Insights help you set realistic goals, discover what’s working, and adjust accordingly. Coaching from other successful creators helps you create a roadmap for success. Realistically, you can get a quick leg up on the competition by utilizing just this support system!

Less than 2% of creators get comprehensive growth data, recommendations, and coaching!

Become a Successful Content Creator with CRREO

CRREO is a growth platform for creators. Discover CRREO, the ultimate AI-powered platform for content creators. Free tools to generate videos, podcasts, thumbnails, titles, scripts, and more.